Social Media Images that Convert

Are you struggling to create your own social media or blog post images?

Creating your images can be intimidating but it doesn’t have to be.


unlock the secrets

I’m so excited to share the Social Media Images that Convert online course to help you easily and confidently create social media images that are branded to who you are and what you do.

Social savvy solopreneurs (like yourself) know that adding shareable images are a necessity for social media success. You know you need to do it but you feel intimidated by doing the design work and don’t have the budget to pay lots of money for expensive editing programs or to hire a designer every time you publish a blog post.

What We’ll Do Together

With a combination of weekly lessons, video tutorials and a private Facebook group, this course is designed to help you get out of the “I don’t get it and don’t know where to start” mindset and into creating and following a stress-free streamlined design image workflow.

It’s time to take control of your visual content creation process and create your own branded images easily and quickly that connect with your audience and convert fans into customers.

SOCIAL MEDIA IMAGES THAT CONVERT is a 4-week online course 


You don’t have to be a graphic designer or an expert photographer. You just need guidance to help you navigate through the frustration of searching for online image resources, tools and tips.

You need a place to get the training and up your image design skills about choosing the right fonts, where to look for free quality images and photo editing tips. And you just want to learn how to create images that connect with your audience that showcase what your products, services and marketing messages in a way that text alone just can’t do.
Before SOCIAL MEDIA IMAGES THAT CONVERT, small business owners might feel:

  • Confused over how to design shareable images.
  • The idea of designing your images overwhelms you.
  • You think you just need to buy a bunch of stock images or pay a graphic artist to make all your images.
  • You don’t even know where to start.
  • Don’t consider yourself creative.
  • Not confident that you can create your own social media images.


1. Design a consistent look and feel for your social media images for all your social sites.

2. Build a stock library of images and find free quality images you can use without worrying about image credit problems.

3. Create a step-by-step process to design your own social media shareable images.

4. Develop a design image workflow process to help you create images easily and quickly that connect with your customers.

Here’s What’s Included:
The Images That Convert Online Course teaches you everything you need to design your own images. It is delivered in four weekly units training videos and resources to help you create your own social media marketing images while showing you how to build your own image library.

Unit 1: Why Use Visual Content

The first week of the Social Media Images that Convert course is all about sharing your story visually.

In Unit 1, you’ll explore:

1. How to stop the question of what image to use in your social media shareables by building your stock image library.

2. Learn why you’ve been making just OK images and how to create social media images that tells your company’s message.

3. Develop your company’s creative brief to work through who you and what you do. Then we’ll translate your answers into your company’s visual inspiration board that you’ll use to create your social media images.

Unit 2: Making Design Decisions

After you’ve done some creative thinking about your company, we’ll break down your company’s visual story and turn them into the design decisions for your social media images.

In Unit 2, you’ll learn:

1. How to use design elements like fonts and colors can customize your images.

2. Understand the secrets to font pairings and how to download a custom font.

3. Learn how to find a custom color scheme that helps you create a consistent branded look to your images.

4. Focus on one of my favorite FREE image editing programs – Picmonkey. I’ll give you some of my tips and easy Picmonkey tricks to help you cut down on your image editing time.

Unit 3: Design Tools and Resources

In this week, we’ll pull your design decisions together to make your first branded image!

In Unit 3, you’ll discover:

1. How to dig deeper into growing your stock image library.

2. Where to find free quality images online.

3. Learn which images you can use safely and how to use a photo credit with images you find online.

4. Design your branded social shareable using your customized design decisions.

Unit 4: Design Image Workflow

Our final week together brings everything into your own customized Design Image Workflow. Discover the steps to create branded social media messages in 30 minutes or less!

In Unit 4, you’ll master:

1. The 5 simple steps to develop your own design image workflow process to create a image design routine that fits your work style.

2. Discover how this design image roadmap pulls all the design pieces and parts that you learned and how to use your Design Image Workflow Planner.

3. Use your Design Image Workflow planner to create several images for all your social posts quickly and easily.


Bonus 1: Facebook Private Community – This private group will be more than just another place to network. It’s the place to ask questions and share your images with the Social Media Images that Convert community.

AND the Facebook group will remain open after our four weeks of time together for continued support with your image development process.

Bonus 2: Weekly Office Hours – We’ll have weekly live Q&A office hours where I’ll be available to answer your questions about the weekly tutorials.

Bonus 3: Image Design Resources – Get my favorite shortcuts and tips to create your images. Each design resource has printables that you can use over and over again to help you streamline your image creation process.


I guarantee that after using the Social Media Images That Convert, you’ll feel confident experimenting with image design because you’ll develop a streamlined process to help you create coherent, consistent images with a clear marketing message. Social Media Images That Convert Will be a game changer for your business. You’ll learn to create shareable images that are optimized for all your social media sites and will get noticed by more people in your target audience.

AND once you’re a member, you’ll have lifetime access to the Social Media Images that Convert program! You’ll continue to have access to any new updates to the ecourse, opportunities to download the new resource information and be the first on the list to get the new bonus materials that will be offered in the future.

If you’re ready to start making social media images that engage more with your customers, then you’re in the right place!



What do solopreneurs think about Social Media Images that Convert?

I’d been experimenting with images on my blog, Pinterest, Twitter, Facebook and even my YouTube videos for a while but I could never get my designs to helen lindoplook right. Somehow they didn’t quite sit right, they didn’t project a consistent brand and – to use a word I borrowed from Penney – they certainly didn’t pop! That all changed when I took Penney’s course. She broke down all the material into practical, actionable steps and suddenly it all made sense. I now have a set of images I’m happy with and I know how to create loads more!”

Helen Lindop, social media trainer for small business,


jeanan davis“The Social Media Images That Convert class is clear, concise, pertinent, friendly and fun! This class provides powerful, user-friendly tools that will enhance your business and social media know-how.”

Jeanan Davis, Social Media Manager for Saint Francis Organics



“With the Social Media Images That Convert course, I not only learned how to create new, effective & exciting images that appealkathleen lacy to my customer base, it aided me in defining, and presenting, the essence and spirit of both myself and my company (something I had been struggling with for quite some time). AND….it was FUN!!”

Kathleen Lacey, Fitness Consultant




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